Client: Elder Younger Studios
In collaboration with © Elder Younger Studios. All rights reserved.
Brand: All Sow Great, India
Creative Director: Rutvi Mistry
Packaging design, Illustration & Graphics by: Sagar Bhat
"All Sow Great" is a millet-focused food brand crafting an extensive array of nutritious food items, including Jowar Cookies, Jowar Flakes, Ragi Cookies, Jowar Chiwda, and more. These products are meticulously crafted from fresh, earthy ingredients, embracing the wholesome essence of nature and fostering a sense of holistic well-being.
The project began with a clear brief, to revolutionise the perception of India's ancient grain, "The Millet," by infusing it with a contemporary edge. My task was to create visual language for the packaging graphics and branding for the whole food products tailored to the diverse tastes and health needs of urban and rural India.
Through its packaging and online presence, we aimed to develop a visual language that harmoniously combined illustrated elements, appealing to a wide spectrum of consumers nationwide. The brand's identity, particularly its packaging, was crafted to meet the requirements of both Modern Retail and General Trade channels.
The packaging designs revolve around narratives that evoke emotions tied to the joy of a satisfying meal and the sense of togetherness it brings. To achieve this, we opted for an illustration-driven approach that is straightforward, visually engaging, and easily comprehensible, while also being vibrant and attention-grabbing for consumers.
Keywords for the project: Playful, fresh, cheerful, light-hearted, warm, youthful, approachable.
